Join Open Media Foundation for this class on creating your first AdWords campaigns.
Google AdWords is quickly becoming an important tool for nonprofits to market online. Through Google Ad Grants, the nonprofit edition of AdWords, Google provides $10,000 per month in in-kind AdWords advertising, empowering nonprofit organizations to promote their missions and initiatives on Google.com.
This class will cover how to create campaigns, ad groups, ads, and keywords. The class will also look at how to use the keyword planner, different types of keywords, and generating effective ad copy.
To participate in the hands-on portion of the class, students must have a current AdWords account with an active campaign.
|Wednesday, October 11, 2017 2:00pm - 4:00pm|